What Japanese Consumers Really Want — And Won't Tell You

Japanese companies are reinventing themselves — not by selling more, but by decoding what customers truly need beneath what they say they want. From baby stores going all-ages to pot makers selling frozen food, this episode unpacks the hidden logic driving Japan's smartest business moves.

◆Introduction: The winning companies in Japan stopped listening to what customers asked for — and started solving what they actually needed.

A shrinking population, aging society, and digital disruption are forcing Japanese businesses to rethink everything. In this episode, Professor Haru and Sakura explore real cases — Mercari rebuilding trust, Takashimaya launching financial services, and an AI beauty advisor that feels like a friend — to reveal the one skill that separates thriving brands from dying ones: the abstraction of needs.

◆Note

• The content of this program is intended solely for informational purposes and reflects the personal views of the creators.
• Please make any investment or business decisions based on your own judgment and responsibility.
• This program does not endorse or recommend any specific financial products or investment strategies.