Japan's $1 Ice Bar vs Inflation

Why does a humble red-bean ice bar keep breaking records while everything else gets pricier? In this episode of Narrative Japan, Haru and Sakura settle in at a closing-time izakaya counter to unpack the quiet rise of Japan's azuki bar. From Imuraya's record profits and a bold new factory, to climate change rewriting the rules of ice-cream demand, to the booming "night ice" culture turning a childhood snack into a grown-up reward — we trace how one simple product defies inflation, and why its seasonal strength may also be its biggest risk. A story about comfort, pricing power, and the economics hiding in everyday Japan. Subscribe and keep listening for the whispers beneath Japan's economy.

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