Japan's IP Revolution: From Pokémon to Potato Chip Sounds

Japan dominates half of the world's top 10 highest-earning IPs—and now every industry is getting in on the game. From trading companies producing anime to snack makers licensing chip-crunching sounds, this is the story of how Japan turned intellectual property into a multi-billion dollar revolution.

◆Introduction: Japan’s IP business is exploding far beyond anime and games.

Pokémon just turned 30 with $2.7B in revenue. Gundam sales are up 60%. Trading giants like Itochu are restructuring to own anime production end-to-end. Fashion brands like Graniph and HUMAN MADE are pivoting entirely to IP. And Calbee? They’re turning potato chip sounds into licensed music. Sakura and Professor Haru break it all down from a dusty university basement.

◆Note

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