Japan's 10M Dancers Started With One Law

In 2012, Japan mandated dance for every middle school student. Fourteen years later, that single policy decision has created a nation of ten million street dancers, a sold-out professional dance league with sixteen corporate-backed teams, and a global expansion blueprint aimed at a Dance World Cup. In this episode, Haru and Sakura explore the full arc — from awkward gym class to Toyota Arena Tokyo, where D.League draws 6,500 fans a night and audience votes decide who wins. They unpack why companies like Kose Cosmetics and an M&A advisory firm are racing to own dance teams, what dancer salaries now look like ($23K–$113K a year), and how Japan's dance boom is becoming a tool for youth branding, talent recruitment, and cultural diplomacy. One policy changed Japan. Listen to find out how far the ripples go. Subscribe to Narrative Japan for weekly insights on the trends reshaping Japan's economy.

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