Japan's Tourism Boom Hits 42 Million — But at What Cost? | Pody

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Narrative Japan
Japan's Tourism Boom Hits 42 Million — But at What Cost?

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Narrative Japan2026年3月19日

Japan's Tourism Boom Hits 42 Million — But at What Cost?

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Narrative Japan

Japan's Tourism Boom Hits 42 Million — But at What Cost?

2026年3月19日 17:00·8分44秒

Japan welcomed a record 42.68 million tourists in 2025 — spending $63.8 billion. But a 60% crash in Chinese visitors and rising overtourism are forcing a dramatic rethink.

◆Introduction: Japan's record-breaking tourism boom is reshaping how the country welcomes — and manages — the world.

From dual pricing at Sapporo TV Tower to a U.S.-style pre-screening system called JESTA, Japan is building new infrastructure for the next wave. Meanwhile, wealthy American families represent a $500M untapped market — if someone can solve the childcare problem. Sakura and Professor Haru unpack it all from an empty immigration checkpoint.

◆Note

The content of this program is intended solely for informational purposes and reflects the personal views of the creators.Please make any investment or business decisions based on your own judgment and responsibility.This program does not endorse or recommend any specific financial products or investment strategies.

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