Why Japan Is Obsessed With Starting Over: Fandom, Gen Z, and the Unlearning Revolution

From fandom-fueled self-improvement to Gen Z's mass career pivot, Japan is undergoing a cultural revolution in how people approach new challenges — and the business opportunities are massive.

◆Introduction: A student and a professor unpack Japan's new "challenge culture" from a sealed university darkroom.

Sakura and Professor Haru explore why fans with an "oshi" are 2.2x more likely to try new things, how 70% of Gen Z plans to switch jobs in 2026, why a chocolate company is teaching employees to "unlearn," and what a 13-year-old CEO can teach us all about starting something new.

◆Note

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