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Narrative JapanManga in Japan has evolved far beyond bookstore shelves — 66% of companies now use manga IP for marketing, 28 million people read on a single digital platform, and 43% of the population engages in oshi-katsu fandom culture.
◆Introduction: The business revolution behind Japan's manga industry
From TikTok-driven discoveries to data-engineered hits, Japan's manga ecosystem is a case study in cultural commerce. Professor Haru and student Sakura explore how manga apps replaced bookstores, why product collaborations outperform traditional ads, how one platform uses persona-based data science to create bestsellers, and why fictional characters are Japan's most popular "oshi." Whether you're curious about Japanese pop culture or scouting the next wave of IP-driven business models, this episode reveals the forces reshaping a multi-billion dollar industry.
◆Note
The content of this program is intended solely for informational purposes and reflects the personal views of the creators.Please make any investment or business decisions based on your own judgment and responsibility.This program does not endorse or recommend any specific financial products or investment strategies.
