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Japan's Creator Economy Boom: How Trust, Not Followers, Drives a Billion-Dollar Shift
2026年4月21日 17:00·8分53秒
Japan's creator economy is reshaping how brands connect with consumers — trust and niche communities now matter more than follower counts.
◆Introduction: How individual creators are building Japan's next economic engine
From TikTok Shop hitting $85M weekly GMV to YouTube Shopping launching with Rakuten, Japan's creator economy is exploding. But here's what makes it uniquely Japanese: 81% of Gen Z distrust #ad posts, and nano-influencers outperform mega-stars by 3x in engagement. Professors Haru and student Sakura explore why authenticity, "kaiwai" niche communities, and the oshi-katsu fan culture are rewriting the rules of commerce in Japan.
◆Note
The content of this program is intended solely for informational purposes and reflects the personal views of the creators.Please make any investment or business decisions based on your own judgment and responsibility.This program does not endorse or recommend any specific financial products or investment strategies.
